Pulsiv and Astute Electronics expand distribution agreement to USA, Australia, and New Zealand

Pulsiv Limited, the Cambridge (UK) innovator of power electronics technology and Astute Electronics Ltd, the Stevenage (UK) privately owned franchised distribution experts, have expanded the distribution agreement to include USA, Australia, and New Zealand.

About Astute Electronics

Astute Electronics Ltd was founded 35 years ago by Managing Director Geoff Hill to bridge the gap between broadline and independent distribution in the European supply chain. Still privately owned, the business now operates across five continents and has evolved into a global technology solutions player with revenues in excess of GBP £200 million. Utilising the wealth of experience and resources amassed within the business, core competencies include:

More recently, Astute has established a strong franchised component and sub-system division comprising of leading manufacturers managed by a highly experienced team focused on demand creation, engineering support, and project management to meet the needs of our customers globally.

Nigel Watts, Astute Global Business Development Director comments: “The expansion of the partnership with Pulsiv to include Australia, New Zealand and the United States demonstrates their confidence in our ability, strategy, and continued efforts in promoting their truly disruptive power electronics technology. Our motivation has been further fuelled by their unrivalled support, passion for growth, and focus on reducing the energy wasted by billions of devices. Astute’s highly experienced team is focused on real demand creation activities and their OSMIUM technology offers the electronics industry a new approach to power conversion. We’re delighted to be at the forefront of such an exciting innovation and look forward to a continued and successful future with them.”

Nick Theodoris, Pulsiv Director of Global Sales & Distribution adds: “Expanding our strategic partnership into new territories provides an excitement opportunity to deploy Pulsiv OSMIUM technology to a wider portfolio of customers. Astute’s focus on demand creation enables us to deliver our game changing power electronics technology into important geographical regions and the excellent relationship we have with the team provides the foundation for success.”

About Pulsiv OSMIUM technology

Using a patented switching technique, Pulsiv has developed an entirely new method for converting AC to DC that delivers a combination of game changing benefits in power electronics designs. Our unique technology has extended the range of conventional flyback topologies to replace expensive LLC solutions, whilst achieving an unrivalled efficiency profile.

To simplify the design process, Pulsiv offers:

  • Pulsiv OSMIUM microcontrollers which implement our patented switching techniques

  • AC to DC front-end circuit configurations that include a Pulsiv OSMIUM microcontroller and supporting components for a complete AC to DC front-end design

  • Evaluation boards for rapid development of power supplies that use a Pulsiv OSMIUM microcontroller and front-end circuit configuration

  • Reference designs offering a complete solution by combining a Pulsiv OSMIUM microcontroller, AC to DC front-end design and carefully selected DC-DC converter

  • Expert design support to assist in optimising the technology for various applications

  • Tutorial videos providing an overview to various topics and complimenting supporting documentation

Pulsiv OSMIUM technology provides a scalable platform for engineers to reduce size, improve energy consumption and optimise cost when designing a power supply for virtually any mains powered or battery charging application.

About Pulsiv

Based in Cambridge, UK, Pulsiv has developed and patented innovative technology to intelligently manage the power conversion process. Pulsiv OSMIUM products are designed to improve efficiency, optimise cost, and reduce overall energy consumption in billions of devices that are powered or charged from a mains supply. In addition, Pulsiv HORIZON products provide a unique power architecture for extracting the maximum energy from photovoltaic panels to increase the total output from future solar installations.

Pulsiv is committed to helping the world move towards 100% renewable energy and reducing the long-term environmental impact of all electronic devices.

Previous
Previous

Pulsiv to deliver ground-breaking USB-C reference designs & finished modules with more than 95% average efficiency

Next
Next

Pulsiv signs strategic Pan-European distribution agreement with WPG EMEA to further expand demand creation activities